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The Sweets and Confectionery industry comprises of food products such as chocolates, gum and various sugar-based products and it represents one of the strongest selling segments on the food market. The general focus in the sweets and confectionery industry, as well as in many other food-related industries, revolves around food safety, food quality and also following the trend of using more natural ingredients.
The preferred type of confectionery differs from one region to the other due to consumer preference but also regulatory norms and other factors such as economy. An increase in disposable income and urbanisation drives the growth of this market, followed by the rising demand for products such as dark chocolate and new innovative products. Due to the new product innovations and high-demands, the global sweets & confectionery industry is growing at a rate faster than ever.