DynamicWeb B2B eCommerce & PIM for Microsoft Dynamics 365 Business Central
A single platform for your whole digital world with PIM, eCommerce, Marketing, CMS and Integration
Create connected digital commerce experiences with DynamicWeb and Business Central.
Bring eCommerce, Product Information Management (PIM), customer self-service, digital content and integrations together in a unified digital experience platform connected to Microsoft Dynamics 365 Business Central.
ERP365 can help manufacturers, distributors and other B2B organisations connect their ERP and digital commerce strategy, making it easier for customers to find products, access information and do business online.
One Platform for Your Digital Business
Your customers expect accurate information, easy purchasing and convenient online self-service. Your team needs those experiences connected to the systems that manage products, inventory, customers and transactions.
DynamicWeb combines eCommerce and PIM with digital experience capabilities and integration to Microsoft Dynamics ERP. DynamicWeb specifically positions its Dynamics offering for wholesale and manufacturing businesses and supports Business Central, Dynamics Finance, NAV and AX.
Business Central manages your core business operations. DynamicWeb extends those processes into your digital sales channels.
Everything You Need to Grow Sales Online
B2B eCommerce
Create online commerce experiences that support the needs of business customers and connect digital sales with Microsoft Dynamics ERP data and processes. DynamicWeb supports B2B, B2C and direct-to-consumer scenarios from its ERP-connected commerce platform.
Product Information Management
Centralise and enrich product information using DynamicWeb PIM, including product structures, attributes, languages, media and other digital product content.
Customer Self-Service
Give B2B customers greater ability to self-serve online. DynamicWeb highlights capabilities such as customer reordering, tracking and document access as part of its ERP-connected approach.
Content & Digital Experiences
Bring product information and commerce content together so customers receive consistent product experiences across your digital channels.
Microsoft Dynamics Integration
Connect DynamicWeb with Microsoft Dynamics 365 Business Central to bring ERP and digital commerce closer together and reduce disconnected processes.
Multichannel Product Experience
Use centrally managed product information across eCommerce, marketplaces, partner portals, catalogues and other channels.
ERP + eCommerce
Connect DynamicWeb with Microsoft Dynamics 365 Business Central
A strong B2B eCommerce experience depends on more than an attractive online shop. Customers need accurate product information and access to the information and functionality relevant to their relationship with your business.
DynamicWeb is designed to integrate eCommerce and PIM with Microsoft Dynamics ERP environments, including Microsoft Dynamics 365 Business Central.
Already using Business Central?
ERP365 can help you explore how DynamicWeb can fit alongside your existing Business Central environment.
Turn Product Data into Better Customer Experiences
Business Central plays an important role in managing operational information, but sophisticated digital commerce often requires richer product content.
DynamicWeb PIM provides a central environment for managing and enriching product information across different channels.
It can support rich information such as images, video, detailed specifications and variants, as well as product information across different languages and markets.
Centralise Product Data
Bring product information together rather than maintaining separate copies for different channels.
Manage Multiple Languages
Manage product information across multiple languages and markets from a structured PIM environment.
Enrich Product Content
Add product descriptions, specifications, attributes, digital assets and other content required to help customers make purchasing decisions.
Publish Across Channels
Distribute enriched product information to eCommerce, marketplaces, partner portals, catalogues and other channels.
One Source of Product Truth
Keep Business Central and PIM Connected
DynamicWeb's dedicated PIM Connector links Microsoft Dynamics 365 Business Central with DynamicWeb PIM.
The connector supports synchronisation of product/item information and gives Business Central users control over which items and fields are synchronised. Users can also access enriched PIM product information from the Business Central Item Card.
That creates a useful division of responsibility:
Business Central
Transactional and operational ERP data.
DynamicWeb PIM
Rich, enriched digital product information.
Digital Channels
The places customers and partners consume that product information.
The dedicated PIM Connector is specifically for item/product data. Other integration approaches are required for orders, prices, stock and wider eCommerce logic.
The dedicated PIM Connector is specifically for item/product data. Other integration approaches are required for orders, prices, stock and wider eCommerce logic.
Give Your Customers a Better Way to Buy
B2B eCommerce often needs to support considerably more than a simple "add to cart" experience.
DynamicWeb highlights ERP-connected capabilities such as customer-specific pricing and terms, product management, self-service, reordering, tracking and document access.
Make Ordering Easier
Give customers a digital purchasing channel that's available when they need it.
Support Customer-Specific Experiences
Bring relevant account and commercial information from your business systems into your digital experience.
Reduce Routine Administration
Let customers complete appropriate self-service activities online instead of relying on phone calls and emails for every interaction.
Make Product Discovery Easier
Present enriched product information, product relationships and digital assets that help customers find the right products.
Available When Customers Need You
Build Powerful B2B Customer Self-Service Experiences
Give customers greater control over routine interactions with your business.
Depending on your DynamicWeb implementation and integrations, you can create digital experiences around areas such as:
- Online ordering and reordering
- Product information
- Customer account experiences
- Order tracking
- Document access
- Product downloads and digital assets
DynamicWeb explicitly describes self-service capabilities including reordering, tracking and document access in its Microsoft Dynamics offering.
DynamicWeb for Manufacturers & Distributors
DynamicWeb positions its Dynamics eCommerce and PIM offering around wholesale and manufacturing businesses.
Manufacturers
Make complex product information, specifications, documentation and related digital assets easier to manage and distribute.
Distributors & Wholesalers
Connect online commerce, product information and customer self-service with the Microsoft Dynamics environment supporting your operation.
Complex Product Businesses
Manage large volumes of SKUs, product attributes, variants, languages and digital assets through a dedicated PIM environment. DynamicWeb specifically describes PIM support for large volumes of product information, product variants, multilingual requirements and media management.
One Connected Digital Platform
Why Choose DynamicWeb with Business Central?
eCommerce + PIM
Bring digital commerce and product information management together rather than operating separate disconnected platforms.
Built for Microsoft Dynamics
DynamicWeb provides integrations for Dynamics 365 Business Central as well as other Microsoft Dynamics ERP products.
Rich Product Experiences
Enrich product information with attributes, languages, images, documents and other digital assets.
B2B Self-Service
Create digital experiences that give customers greater access to products, ordering and relevant account interactions.
Sell Across Channels
Manage and distribute enriched product information across commerce sites, marketplaces, partner portals, catalogues and other endpoints.
Designed for Growth
Build a connected digital commerce environment that can evolve alongside your Business Central ERP strategy.
Business Central + Digital Commerce Expertise
Connect Your ERP and eCommerce Strategy with ERP365
Your eCommerce platform shouldn't operate as an island.
ERP365 can help you approach Business Central and digital commerce as part of the same connected business environment, with the ERP supporting core operations and DynamicWeb supporting richer online product and purchasing experiences.
For New Zealand manufacturers and distributors, that means focusing on the complete flow from:
Product → PIM → Customer → Order → Business Central → Fulfilment
rather than treating the website and ERP as unrelated systems.
Explore Related Business Central Solutions
Microsoft Dynamics 365 Business Central
Connect finance, sales, manufacturing, inventory and supply chain with a modern cloud ERP.
Business Central for Distribution
Connect purchasing, inventory, sales, warehousing and fulfilment.
Business Central for Manufacturing
Bring finance, materials, production, planning and operations together.
Business Central Apps
Extend Business Central with specialist solutions for warehousing, planning, EDI, quality, reporting and automation.
DynamicWeb FAQs
DynamicWeb provides eCommerce and Product Information Management capabilities that integrate with Microsoft Dynamics ERP systems, including Dynamics 365 Business Central.
Ready to Connect Business Central and eCommerce?
Create a more connected digital experience with Microsoft Dynamics 365 Business Central and DynamicWeb.
Talk to ERP365 about connecting your ERP, eCommerce, product information and customer self-service strategy.
